https://www.logancarrdesign.com/about daily 0.75 2021-08-17 https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1629208818556-IRLRMD24SSA3KTRB3JOL/DSC-%28755%29.jpg About Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.logancarrdesign.com/warframe-mods daily 0.75 2022-12-08 https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/b3c222ab-36cf-4732-a27c-4c7efde64f13/Codex.jpg https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/91593e4d-9152-4128-ab41-20cb94ee9d46/Warframe_20220905152204.jpg https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/af2f9b32-0545-4a49-af5e-508a18b85a3e/Rifle+Mods.png https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/da205825-fcf6-4f6d-aba9-3858741c5081/Recommended+Builds.png https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1aeca593-0c52-42e3-8253-bba553a054b6/Weapon+Mod+Screen+Redesign.png https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/08bc81cd-8d89-449f-908c-2e8cdb18f8fd/LinkedBuilds.jpg https://www.logancarrdesign.com/work-1 daily 1.0 2023-07-08 https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/9ceed891-004b-46db-9da8-7029e319b4c2/ModScreen.jpg https://www.logancarrdesign.com/work-1/covid monthly 0.5 2021-08-18 https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1628709395505-VK6FT8EDPA57CUV6PZWI/GPC_After.png Work - Kroger E-Commerce COVID Response - If the store the user was looking for had no pickup slot available, we offered them the option to switch to our Mt. Carmel location, which was designated as a "pickup only" store. Initially a pilot, this capability was later rolled out to offer the users the option to pickup at any other store in their area, not just the "pickup only" location in Mt. Carmel. https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1629320406949-5B6GAAPN6C6NZU9UFDI8/GPC_Before.png Work - Kroger E-Commerce COVID Response - When no timeslots for the pickup modality were available, we recommended the user switch to the delivery modality. (Note: Because of complications with fulfillment and assortment causing item fallout, which this page was not built to handle, our short term solution prevented us from allowing the user to switch to delivery within this flow, and users would be re-directed to their Cart, seen in Image 1A). https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1629321217181-V7PHG9GTBSJSNK8LBT9W/Timeslots_Before.png Work - Kroger E-Commerce COVID Response https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1629321199899-LU5IMRPXFGHDHR9GI2L5/Timeslots_After.png Work - Kroger E-Commerce COVID Response https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1629322863117-JQMF355SR7CW0P5CILLD/NextSteps_Pickup.png Work - Kroger E-Commerce COVID Response https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1629322837155-FTWD2C4YFD6N5NMNCC97/NextSteps_Before.png Work - Kroger E-Commerce COVID Response https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1629323034203-PQT57UEPIEQAMP609BJA/ContactlessDelivery.png Work - Kroger E-Commerce COVID Response - A blessing in disguise to introverts everywhere, the pandemic resulted in a demand for less human-to-human contact. In response, we had to implement the capability to let users receive their delivery orders without interacting with the driver—something that Kroger had never been capable of offering before. https://www.logancarrdesign.com/work-1/discovery monthly 0.5 2021-11-16 https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1628976853224-802O933U1T0WXYOQOWG4/20180828_090935.jpg Work - Agile Product Led Discovery - Make it stand out The very first map we ever did for our Savings space. https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1628977069126-7N83P93I8088L9VJDDJS/20180927_080640.jpg Work - Agile Product Led Discovery - Make it stand out One of our beautifully messy “Art Museums” with votes and notes all over the board. https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1628977352084-34557A7LSBJ7FWFF1L0F/Screen+Shot+2018-10-29+at+3.36.33+PM.png Work - Agile Product Led Discovery - Make it stand out Here you can see the easily missable “View Qualifying Products” CTA on these product cards. https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1628979493482-4JNR4QPNJE92HHGR7QC5/Wireframe.png Work - Agile Product Led Discovery - Make it stand out A rough wireframe showing off that a big, sexy image with that juicy description was key here. https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1628981008637-CEL3G3XB88F94XLNVJTE/HomeChefSales.jpg Work - Agile Product Led Discovery - Make it stand out This graph shows orders that included a Home Chef product after we released the product spotlight on 12/30. https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1628981433758-V86OFPV9S0D6YJUY0OYL/Didyouforget.png Work - Agile Product Led Discovery - Make it stand out “Did You Forget” as it exists in the cart today, was implemented once I moved on to another team. https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1628980161568-UMNLCWYH2NNMJ4FI24NP/CartUpsell_Cropped.jpg Work - Agile Product Led Discovery - Make it stand out The result after our UI designer worked her magic on my wireframe. Due to a limitation on the product information available to us, the mouthwatering description was left on the cutting room floor. https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1628981554666-Q9F9D3E0FWP9PJZ39NHH/CartUpsellMobile_Cropped.jpg Work - Agile Product Led Discovery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1628979311684-AVCUQ2MAYGZHVL316KN3/CartPage.png Work - Agile Product Led Discovery - Make it stand out The cart page, with not a product being sold in sight. https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/4a31916f-ab81-4e90-9382-01f4ebf88ff9/AllClicks.png Work - Agile Product Led Discovery A click test I ran proved that users understood how to get to the new Coupon Detail Modal and shop for qualifying products. (Click to Expand) https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/25009daa-0371-4c15-90e8-67e64b68539c/CouponSummary_1.png Work - Agile Product Led Discovery An artifact highlighting the key changes to our Coupon listing page of the design and outlining the functionality for our development team. (Click to Expand) https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/c3e3ae3e-d1fb-40a3-82dd-173e5d93904a/CouponSummary_3.png Work - Agile Product Led Discovery The new Coupon details modal. (Click to Expand) https://www.logancarrdesign.com/work-1/moderated-rc monthly 0.5 2022-12-07 https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1629314140590-SA2H4PIPI7AGZG4GGEYQ/RecordingCapture Work - Rewards Center Moderated Research - Make it stand out Screen Capture of the user using https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1629319498065-JJZXXMN68032D8NCCVBS/Mural_Thumb.png Work - Rewards Center Moderated Research - Make it stand out The beautiful chaos of remote Affinity Mapping. Click to view full size image. https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/f799163d-acfd-4edd-9e5b-d2f761ffc6f8/6_RewardsHomeA.png Work - Rewards Center Moderated Research Landing Desktop https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/a61454f5-ba4d-4a7f-8f69-fe405c636e69/Plan_Thumb.png Work - Rewards Center Moderated Research Click to download and view the Research Plan https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/cbeda4dc-b12f-4a9c-bf1c-b25c0514ce3d/08_Rewards+Center+A.png Work - Rewards Center Moderated Research Landing Native https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/7a6e01ba-4635-42e3-9d30-686da82d420c/DiscussionGuide_Thumb.png Work - Rewards Center Moderated Research Click to download and view the Discussion Guide https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/ffd2344a-9eec-42c4-bab6-b06b1f93cc7c/7_RewardsDetails_Donation+Copy.png Work - Rewards Center Moderated Research https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/4f178c6a-f38d-48cb-857a-f3ffb60e8947/Screener_Thumb.png Work - Rewards Center Moderated Research Click to download and view the Screener https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/9d8e948f-46c9-47d5-a752-1ab1307de341/09_Reward+Details_Donation.png Work - Rewards Center Moderated Research https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/ef01745d-9eec-462d-bf63-1c110902dcc7/9_Success_Donation+Copy.png Work - Rewards Center Moderated Research https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/bacca07a-9450-44f7-8e2e-d545aa35a365/iOS_11_Success_Donation.png Work - Rewards Center Moderated Research https://www.logancarrdesign.com/work-1/boost monthly 0.5 2021-11-22 https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1637775906335-TNVA16B4QDQEPESBDH6W/007+3_unauthenticated_new-user-no-address-mktg-2x.png Work - Kroger Boost - Make it stand out Our “Enrollment Landing Page” which contained both package selection and address validation. (Click to Expand) https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1637780008848-03B2QRRE82O048EN7E6B/259955620_4753443524717014_3885438643381171252_n.png Work - Kroger Boost - Make it stand out Priority guide I created as a result of the user survey. (Click to Expand) https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1637779959644-F903FHW85OVP8TMTYONK/Ranking_Combined.png Work - Kroger Boost - Make it stand out Results of asking users to rank information in order of importance in the context of a page designed to manage a membership or subscription. (Click to Expand) https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1637779004043-00NZZIC3BQ6C7DIB57U0/BoostUserFlow_Diagram.png Work - Kroger Boost - Make it stand out User Flow diagram created as an aide to align the business on terms and how the experience broke down into phases. (Click to Expand) https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1637779106866-9VVLNAEPVK1J3WCGMAF9/SmolMap.png Work - Kroger Boost - Make it stand out Our final Awareness Map, and the accompanying beautiful mess of notes and references that informed it. Intentionally low-res to obfuscate potentially sensitive information. (Click to Expand) https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1637779888108-451V8A2YYUUE21FGA402/BoostE2E_StudyDetails.png Work - Kroger Boost - Make it stand out (Click to Expand) https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1637779863073-JL2OD69UIWOLDAXLYGA9/BoostE2E_Demo.png Work - Kroger Boost - Make it stand out (Click to Expand) https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1637780555626-0LP9AVJ52QRSM3P61VZD/BoostE2E_Theme4.png Work - Kroger Boost - Make it stand out (Click to Expand) https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1637780174985-4FP29OG5S60ZZDVYZI0A/BoostE2E_Asterisks.png Work - Kroger Boost - Make it stand out (Click to Expand) https://images.squarespace-cdn.com/content/v1/6113138a5429563751a9d722/1637779824654-RQ069ZSCQHRCXAFL3ZQE/BoostE2E_HMW.png Work - Kroger Boost - Make it stand out Our final takeaways for teams to think about and tackle as they plan their upcoming OKRs for the quarter. 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